For this project, our goal was to transform raw footage into a polished, captivating ad that would resonate with viewers and effectively convey All Pro Shades message: sitting in the Arizona sun all summer long sucks!
Our approach began with a meticulous review of the raw footage provided by Ragtown Media. We carefully selected the most impactful clips that aligned with the storyboard and the intended message of the ad. To elevate the visual appeal, we incorporated and customized After Effects templates, adding creative transitions and animations that brought the footage to life.
Color correction and grading were also crucial steps in our process, ensuring uniformity and vibrancy across all clips, and establishing the desired mood and tone for the commercial. We collaborated with professional colorist Ghassan Al.Balushi (instagram: @ghassan.gb) to achieve this.
The final result is a high-quality TV ad that captures viewer attention with its compelling visuals and storytelling. This project showcases side haus’s ability to combine technical skills and creative vision to produce content that meets the high standards of television broadcasting.
