side haus recently partnered with an amazing team to create a high-energy spec ad for ICECO, an outdoor brand that brings adventure to life. The project brought together Spec Director and Writer Chris Agnese from Inhapi Films, Director of Photography Wolf Prandelli, and Assistant Director Bear Prandelli from WulfenBear Media, alongside side haus’s own editor, Katelyn Beal. Featuring actors Luu Dagda and Chris Dagda, this collaboration combined storytelling with technical finesse to capture ICECO’s spirit.
We approached the edit with a strong focus on creating smooth transitions that carry the viewer from scene to scene, helping to build the emotional depth of the story. By utilizing match shots, we enhanced the flow between moments of laughter, companionship, and discovery. The sound effects and overlays were incorporated to subtly emphasize the brand’s adventurous spirit and to keep viewers immersed in the love story.
We’re thrilled to see this project come together with such a unique blend of storytelling and technical detail, creating a piece that resonates with ICECO’s values and community. The positive feedback from ICECO has us excited for what’s next, and we look forward to more collaborations with the brand in the future.
